We advertise for your trade in your area, check every enquiry by text to make sure it's real, then send it to one firm. Yours. No shared leads, no monthly fee, no chasing people who were never going to buy.
We only take one firm per postcode district, per trade. If your patch is already spoken for, we'll tell you straight away rather than waste your time.
New lead — resin driveway
Karen D. · 07700 900412
L18 · wants it done in the next month
“Front drive, roughly 40 sq m, cracked tarmac at the minute.”
Full detail emailed.
An illustration of the alert you receive. Not a real customer.
Why it's different
One firm per postcode district, per trade. Your leads are never sold to the four firms down the road, so you're quoting against the market, not against a race to the bottom.
Every enquiry gets a text conversation within minutes, day or night, confirming they own the property, the job is genuine and they actually want quotes. Anything it can't settle goes to a person. Renters, tyre-kickers and wrong numbers never make it through.
The moment a lead passes verification it lands on your phone by text and email. Speed is most of the battle, and you get the head start.
Ring a lead and get no answer? We text them from your number within seconds so the conversation stays alive while you're still up a ladder. Nobody else in lead gen does this.
How it works
We run the ads and the landing page for your trade in your patch. You don't touch a pixel, a budget, or an ad account.
They fill in a real form: name, mobile, postcode, job type, whether they own the property, and how soon they want it done.
Within minutes, day or night, we start a conversation to confirm the job is genuine and they own the property. Anything that fails is rejected before it ever costs you.
Verified leads in your postcodes go straight to you by text and email. One credit comes off your balance. That's the whole transaction.
You never see the ones that fail the check. That's deliberate: the rejects are our problem, not something to pass on to you at full price.
The difference
Not a claim about results, which we have not earned the right to make. Just how the two models actually work.
| Shared-lead sites | EveryLead | |
|---|---|---|
| Who else gets the lead | Sold to 3-5 firms at once | One firm per postcode district |
| Before it reaches you | Sent the moment a form is filled | Qualified in conversation before it's sent |
| Renters and tyre-kickers | Your problem, at full price | Rejected before you ever see them |
| What you commit to | Monthly subscription, notice period | Top up by card, no contract |
| A bad lead | Dispute it and hope | Credited back on five named reasons |
| If they don't pick up | That's the end of it | Auto text-back (coming soon) |
You top up a credit balance. Every verified lead we deliver takes one credit off it. When it runs out, delivery stops until you top up again — we never let a balance go negative and we never invoice you for leads you didn't agree to.
If a lead turns out to be a wrong number, a renter, a repair, a duplicate or outside your area, it goes back on your balance.
Check if your area is freeIncluded with every lead
You ring the homeowner and they don't pick up. Normally that's where a lead quietly dies. Instead, we text them straight away in your company's name asking when suits, and their reply comes back to you.
It comes free with every lead you buy.
FAQ
Those sell the same enquiry to several firms and let you fight over it. We allocate a postcode district to one firm per trade, so the lead is yours alone. And nothing is sent to you until the homeowner has been spoken to and the job confirmed.
If it's a wrong number, outside your area, the wrong job type, a duplicate, or they don't own the property, you tell us and we credit it back. That's what qualification is for, and we'd rather carry that cost than sell you junk.
No. You top up by card, no contract, and each verified lead takes one credit off your balance. If you stop topping up, delivery stops. There's no monthly fee and no notice period.
Tell us and we pause you. Your postcodes are held while you're paused, up to a point. If you go quiet for a long stretch we'll talk to you before releasing the area to anyone else.
That depends on your trade, your area, and what we can buy traffic for. We'll agree a monthly target up front and tell you honestly if we're behind on it, rather than letting you find out from your bank balance.
Because the first top-up is small, there is no contract, and every bad lead is credited back. The qualification, the exclusivity and the credit-back policy are the product. If they don't hold up, you'll know within a fortnight and you can stop.
EveryLead is run from Liverpool, UK by Charlie McFarlane. Every enquiry is qualified before it reaches you, anything unusual is picked up by a person, and if something goes wrong with a lead you deal with us directly rather than a support queue.
charlie@everylead.co.ukA 15-minute call. We'll tell you what's available in your patch and what we think we can deliver, or that we can't help.